Comcast NBCUniversal LIFT Labs, Head of LIFT Labs, Laura Plunkett

Presented by Comcast NBCUniversal LIFT Labs.

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In this episode, I interview Laura Plunkett, Head of LIFT Labs and Executive Director of Startup Engagement at Comcast NBCUniversal. LIFT Labs strategically engages startups worldwide, collaborating with teams at Comcast, NBCUniversal, and Sky to refine strategies and transform products and experiences.

During the episode, Laura emphasizes the importance of connecting startup founders with corporate leaders to forge long-term partnerships. She explains how these collaborations harness the agility and focus of startups alongside the robust resources of large enterprises, driving innovation and the development of next-generation products, technologies, and services.

Laura shares how startups provide fresh insights that challenge corporate norms and drive organizational growth. The conversation also delves into LIFT Labs' selection process, which ensures meaningful and aligned partnerships and highlights the necessity for startups to be 'enterprise-ready,' capable of navigating the complexities of large corporate structures.

This is not a traditional startup accelerator. It is specifically designed for companies looking to partner with major enterprises such as Comcast NBCUniversal.

The program, designed for startups at various stages—from pre-seed to enterprise-ready—offers unique benefits that facilitate easier and more successful partnerships between startups and enterprises. Selected startups gain unparalleled access to a network of mentors, businesses, and corporate partners to develop potential relationships.

Since its inception in 2018, over 90% of startups participating in the program have signed proofs of concept, pilots, and/or commercial deals with Comcast NBCUniversal and Sky.

Tune in to hear Laura share her journey in creating real value between innovative startups and major enterprises, building lasting partnerships that drive innovation, and how she and her team are actively shaping the future of products at Comcast NBCUniversal.