May 14, 2024

Alloy, Founder & CEO Brandon Aversano | Founding Philly Ep. 40

In this episode, I interview Brandon Aversano, Founder and CEO of Alloy, a platform revolutionizing the way individuals sell gold and other precious metals.

Driven by personal hardships from a cancer diagnosis and substantial medical bills, Brandon encountered significant challenges in receiving fair prices for his own gold and jewelry.

Alloy offers a customer-centric and transparent approach, enabling people to receive competitive, accurate upfront payout estimates and industry-leading payouts for their gold and jewelry.

Transforming a traditionally opaque and challenging process into a straightforward, digital transaction, Alloy draws parallels to Carvana's approach in the auto industry. It eliminates the uncertainties and difficulties associated with selling gold by providing clear, upfront pricing and a simple process.

Alloy further differentiates itself with its transparent pricing and video-recorded evaluations, allowing customers to witness the appraisal process firsthand. Each customer benefits from personalized support provided by "Alloy Advisors," dedicated professionals who guide them through the selling process.

This emphasis on exceptional customer service and individualized attention highlights Alloy's commitment to empathy and trust.

Announced just a few weeks ago, Alloy has reached an astonishing $1 million in revenue within just 10 months of launching!

Tune in to hear Brandon share his journey of founding Alloy, the challenges he overcame, and how his platform is redefining the standards for selling gold and precious metals in today’s market.